You’ll find that I’m always looking for ways to make the web work for your organization — I’m not stuck on this technology or that approach — but I have seen a lot of things work (and not work) for others. Your project will benefit from that experience.
Keeping up with “what’s new” in web development is an endless pursuit. It would be brash and untoward of me to claim that I’m always “on top” of the latest and greatest stuff. Nevertheless, I try pretty hard not to get stuck on a particular approach because being change-averse in this industry quickly leads to obsolescence! The best approach is to chart a path that keeps an eye to the future, looking for trends, while avoiding the pitfall of jumping on every new bandwagon that comes along.
While I’m fairly technical in terms of most of the work I do, I endeavor to keep projects focused around real business or organizational goals rather than getting bogged down in technical finesse or design “hoopla” — if there’s a reason for the bling — then bring it… otherwise lets stick to the basics and put that website to work for you first!
